MARKETING NINJA
Marketing ninjas are experts at integrating messaging and brand with tactical, conventional and contemporary marketing to produce results that are successful and measurable.
CONFLUENCE TECHNOLOGIES | 2016-PRESENT
HEAD OF GLOBAL EVENTS
- Manage product and marketing campaigns across global markets and target audiences - including email, digital and social marketing, thought leadership and speaking opportunities, PR and news placement, webinars, industry surveys and awards
- Lead all conferences and hosted events. Responsible for event strategy, budget, communications, promotion and management of sponsorships, virtual and in-person conferences, forums and client events.
- Manage more than 50 in-person global events annually.
- Content creation to support marketing campaigns, events and corporate messaging
- Acquisitions communication, product and marketing integration, and rebranding
- Digital advertising program development, negotiations and contracts, ad messaging and design, targeted campaigns placement and ROI measurement
Confluence is a global company that specializes in the development of software used to automate data management, analytics, financial and regulatory reporting for large banks, investment firms and third-party administrators.
BRAYMAN CONSTRUCTION | 2014 - 2016
DIRECTOR OF MARKETING COMMUNICATIONS
- Worked directly with leadership to establish annual marketing plan, objectives and budget
- Played the role of an in-house agency - managing internal and external marketing and communications for Brayman and 10 affiliated companies
- Established consistent corporate brand and marketing materials for all Brayman companies - including a restaurant, executive jet company, spa, yoga studio, precast concrete and bridge decking manufacturer, and a steel company.
- Implemented a comprehensive internal communications program and brand, including the development of mybrayman.com, a robust employee website that featured a financials portal, company store and online training
- Content creation, including news releases and articles about major new contracts and completed projects, award submissions, print advertising, direct marketing and mail campaigns,
- Collaborated with industry associations and conferences
- Wrote and designed the employee handbook and established a brand to support HR initiatives, including a bonus employee referral program
- Supervised a full-time, in-house graphic designer and outside vendors
Brayman is a civil geotechnical contractor that is nationally recognized for complex, heavy civil construction projects, such as large bridges, deep foundations, marine and dam construction and rehabilitation, demolition and the erection of other complex and heavy steel structures.
ASCENT DATA | 2012 - 2014
MARKETING COMMUNICATIONS MANAGER
- Created consistent branding for the company and sister companies, developed and designed corporate brand standards manual and implemented training
- Edited and maintained website, built SEO program and reported analytics
- Content development and design of sales and marketing collateral, success stories, articles and whitepapers
- Secured speaking opportunities with professional organizations, including the International Legal Technology Association, Legal Administrators Association, SMC Business Council, Medical Group Management Association
- Public relations, news releases, community outreach and sponsored events at The Children's Home and Lemieux Family Center, annual car show and networking events
- Managed marketing interns and telemarketing campaigns and outreach, including scripting, training and coaching
Ascent Data is a leading managed cloud computing IT service provider that was born from the development of a cloud-hosted SaaS enterprise reporting tool for mutual fund companies and led to the construction of a SOC2 audited data center.
2012 - 2009
2012 - 2009
2012 - 2009
NORTHWOOD REALTY
MARKETING & REAL ESTATE BROKER
2008 - 2006
2012 - 2009
2012 - 2009
CONFLUENCE TECHNOLOGIES
SENIOR MARKETING MANAGER
2006 - 2005
2012 - 2009
2006 - 2005
UNISON HEALTH PLAN
CORPORATE COMMUNICATIONS MANAGER
2005 - 2000
2005 - 2000
2006 - 2005
ASIROBICON
MARKETING MANAGER
1999 - 1997
2005 - 2000
1999 - 1997
ROBICON CORPORATION
COMMUNICATIONS WRITER
Kelli Bell | Marketing Ninja | kdbell813@yahoo.com
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